Chinese industrial food recipes

Producers of food ingredients will be very familiar with the general applications of their ingredients in foods and beverages. However, what do you know about their application in traditional Chinese foods, or novel foods based on traditional recipes? The transformation of the production processes and formulations of traditional Chinese foods into large scale commercial production is probably the most interesting challenge to suppliers of food ingredients worldwide.

Eurasia Consult has been active in the Chinese market for food ingredients since 1985, and in the course of our activities we have built up a substantial database of industrial recipes. This information can be used in market research, but also constitutes a mine of information for international suppliers of food ingredients to broaden the scope of existing ingredients and develop new products.

In this post, I am providing a few examples of the most promising application areas: novel foods, in particular those based on local products, traditional foods adapted for modern industrial production and ingredients based on traditional Chinese medicinal herbs.

The recipes are provided as found in the various sources. They are not ready to reproduce recipes, but provide insight in the perception of food formulation in China.

Novel

The Chinese love experimenting. A consequence of this trial and error mentality for product innovation is that the route between idea and prototype is usually considerably shorter in China than in Europe. Novel products are often tested by throwing them on the market to see how consumers react.

Combined with other traits of Chinese culture, like playfulness, curiosity, etc., makes that more peculiar products are launched in China than in any other market in the world. Our favourite is still this one: ‘yoghurt to cure hangovers’. However, in this post I prefer to show a more common product.

Instant maize noodles

MaizeNoodles

Ingredient ratio(%)
Maize flour 75 – 90
Modified potato starch 10 – 25
Gluten powder 1 – 3
Monoglyceride ester 0.4 – 1
Xanthan 0.3 – 0.7

Traditional

In several earliers posts, I introduced the transformation of traditional Chinese foods into products manufactured at an economical scale. Chinese food designers have grown very apt in creating new variations adding extra value to such traditional products. A related trend is to create new foods from typical locally cultivated fruits, vegetables, etc. Local food specialties used to be a source of pride in China, but in the course of the ‘modernisation’ these traditions became rather suppressed.

Local governments have regained interest in these products recently and many of them are even applying a kind of DOC status for their typical local specialties, prohibiting manufacturers from other regions using that product name, like the term ‘champagne’ in France.

Improver for steamed bun (mantou) flour

MantouProd

Mantou used to be made at home, using a piece of the previous dough to start the fermentation process. Mantou have started to be produced on an industrial scale recently, which has created a demand for specialized flour improvers for this application, with enzymes as the main active ingredients.

Ingredient parts
Calcium stearoyl lactate 30-50
Monoglyceride 10-20
Vitamin C 6-10
Fungal alpha-amylase 0.6-1.2
Xylanase 2-3
Alkaline buffer 12.5-18.75

TCM

Food and medicine have never been as closely separated in China as in the Western tradition. Virtually all food and food ingredients are attributed certain medicinal activities in Traditional Chinese Medicine (TCM). Against this background, it is not so hard to imagine why the notion ‘functional food’ was accepted so quickly and smoothly in China: it was not really a novel concept for the Chinese. Actually, a number of fashionable functional foods in Europe, like Gingko, originate from Asia. As soon as ‘functional ingredients’ established themselves as a separate and lucrative category, medicine companies started to promote extracts from TCMs as food ingredients.

Chrysanthenum honeysuckle icecream

honeysuckle

Ingredient Dosage (%)
Whole milk powder 7
Crystal sugar 13
Margerine 10
Glutinous rice meal 3
Gelatin 0.3
CMC 0.3
Sucrose ester 0.05
Monoglycerine 0.1
Chrysanthemum extract 15
Honeysuckle extrac 5

Eurasia Consult Food knows the Chinese food industry since 1985. Follow us on Twitter.

Eurasia Consult Consulting can help you embed your business in Chinese society.

Peter Peverelli is active in and with China since 1975.

 

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The Chinese sense of strawberries – candy among fruits

On this Valentine Day, it is appropriate to post something about what probably is one of the most romantic fruits: the strawberry. It’s hard to imagine why the apple is the “forbidden fruit” of lore, when the voluptuous and fragile strawberry is so much more tempting. Strawberries are temptingly red and sweet. The are an all time favourite flavour for ice cream, candy, cake, pie and other sweet treats.

According to analysts’ estimates, China’s annual fresh strawberry production now exceeds 2.1 million. Moreover, higher production of fresh strawberries will back further development of the strawberry processing sector in the country. It is estimated that China’s frozen strawberry production will increase by 15% year-on-year to 150,000 mt.

The 7th International Strawberry Symposium was held in Beijing in 2012. The following video gives an impression.

As regards exports, China’s fresh strawberry exports are insignificant due to high shipping costs. The following table shows the Chinese exports of frozen strawberries during the past few years

Year exports (mt)
2014 73,854
2013 97,254
2012 135,560
2011 129,613
2010 112,390

These figures show a high fluctuation, as can be expected of a product relying on parameters that are hard to predict (market, climate, policies, etc.).

The same figures for imported frozen strawberries seem less volatile.

Year imports (mt)
2014 7,131
2013 8,076
2012 7,429
2011 5,511
2010 8,276

There seems to be no clear proportion between imports and exports.

The following video is less slick than the one shown above, but gives a direct insight in a Chinese diced strawberry plant.

Strawberry as ingredient

Strawberries are rarely used by the food and beverage industry as whole fruits. They are usually processed into powder, jam, pulp, etc. While such products are mainly supplied to industrial clients, Youlian Food (Longhai, Fujian) also markets its freeze dried strawberry powder in 50 gr packages to consumers that like to bake strawberry flavoured cakes.

Youlian

The Food Ingredients China (FIC) trade fair, March 23 – 25, 2016, included 6 exhibitors with strawberry-derived ingredients.

Ingredient number
Juice 3
Powder 2
Frozen 1

I have shown an example of a strawberry flavoured milk beverage in an earlier post. In this post, I will list a few other examples of strawberry flavoured foods and drinks. Also see the vinegar strawberries in my post on vinegar-based foods and beverages.

 

Meijing brand Strawberry sugar free candy

CandyTuoyuan

Meijing Food Co., Ltd., Shanghai

Ingredients:

strawberry powder, additives (liquid maltitol, citric acid, food flavour, acesulfame-K, ponceau 4R colour).

Although strawberry powder is used, both colour and flavour require enhancement with additives.

 

Laobute Strawberry Flaky Pastry

Laobute

Quanjia Food Co., Ltd., Beijing

Ingredients:

Crust: wheat flour, butter, food additives(maltitol, xylitol(2%)), eggs, skimmed milk powder.

Filling: wax gourd, additives (maltitol), strawberry pulp, veg oil, water.

The interesting aspect of this recipe is that wax gourd (donggua) is used to create a fruity mouth feel, which is apparently not accomplished by the strawberry pulp by itself.

 

Mengniu Strawberry Milk

MengniuStrMilk

Mengniu Dairy, Huhhot, Inner Mongolia

Ingredients:

water, fresh milk, coconut milk, crystal sugar, HFCS, strawberry cubes, food additives (CMC, citric acid, lactic acid, sodium citrate, aspartame, sodium cyclamate), food flavour

This is a good example of a Chinese formulated dairy drink in which milk is but one of the many ingredients. The brand name Zhen Guoli translates as ‘Real Strawberry Cubes’. That may be true, but it is a far cry from real milk.

Eurasia Consult Food knows the Chinese food industry since 1985. Follow us on Twitter.

Eurasia Consult Consulting can help you embed your business in Chinese society.

Peter Peverelli is active in and with China since 1975.